The primary research directions of Associate Professor Dr. Mai Thi Kieu Phuong include Linguistic Theory, University Teaching Methodology, and Tourism Culture. She has published 40 specialized research papers on Linguistics and 10 research papers on Tourism Culture, presented at both national and international conferences and featured in national-level academic journals. Additionally, she has authored over 10,000 pages of scholarly books, comprising 19 monographs in the field of Vietnamese linguistics.

At Pacific Ocean University, Associate Professor Dr. Mai Thi Kieu Phuong has been applying her expertise to develop generations of learners, contributing to the university’s mission of fostering a high-quality workforce for both academia and society.